Industry
Digital Lobby Signage for Visitors and Meeting Rooms
What goes on a lobby screen and what it costs, with guides for visitor check-in, meeting rooms, hotels, travel agencies and ADA rules.
Digital lobby signage covers four use cases: visitor welcome and check-in (Envoy, Greetly), meeting room status integrated with booking platforms (Robin, EMS, Office 365), building or hotel wayfinding (Mappedin, Concept3D), and brand video walls or amenity promotion. A typical corporate lobby runs 1 to 4 screens at $1,000 to $8,000 in hardware plus $35 per month with flat-rate software, or $44 to $176 with per-screen pricing.
A facilities, workplace, or hotel front-of-house team can use lobby video walls, reception screens, and freestanding kiosks to push visitor welcome content from Envoy or Greetly, real-time meeting room status from Robin or Office 365, building or hotel wayfinding, today’s events from Opera PMS, and weather and amenity content from one CMS, replacing printed building directories and the manual whiteboard outside each conference room.
What is digital lobby signage?
Digital lobby signage is a network of screens placed in lobbies and reception areas to display visitor information, meeting room status, wayfinding, and brand content. It is common in corporate offices, hotels, hospitals, and commercial buildings, replacing printed directories and static signs with dynamic content updated from operational systems. The category overlaps with office digital signage for the workplace buyer and corporate digital signage for the enterprise lobby video wall.
How much does digital lobby signage cost?
A 4-screen corporate lobby (reception, waiting area, meeting room directory, hallway to elevator) costs $1,200 to $3,200 in hardware plus $35 per month with CastHub Pro. A premium lobby with a 2×2 video wall costs $9,000 to $35,000 in hardware plus $35 to $95 in software. Multi-location chains scale further with centralized multi-office deployment. See the digital signage pricing breakdown for category-wide cost ranges.
| Platform | 1-screen monthly | 10-screen monthly | Per-screen model |
|---|---|---|---|
| Yodeck Basic | $0 (free 1st screen) | $80 | Per screen |
| OptiSigns Standard | $9 (annual) | $90 | Per screen |
| ScreenCloud Core | $20 (annual) | $200 + VAT | Per screen |
| CastHub Pro | $35 (annual) | $35 | Flat rate |
What goes on a corporate lobby screen?
Today’s visitors with welcome messaging, meeting room availability for the day’s bookings, building directory with department locations, weather and commute updates, and a brand or executive video block. The layout zones content: visitor info top, room status middle, ambient brand content bottom. Avoid mixing dense data with brand video; the screen reads at distance and needs visual breathing room.
How do you display meeting room status in the lobby?
Integrate with Robin, EMS, Office 365, or Google Calendar via API. The CMS reads room booking data and displays a directory: room name, current availability, next meeting time. Hallway screens outside individual rooms show that room’s status; the lobby directory shows all rooms at once. Updates push within 30 seconds of booking changes. See meeting room status displays for the integration walkthrough.
How does visitor management integrate with lobby signage?
Envoy, Greetly, and Proxyclick expose REST APIs that the CMS subscribes to. When a visitor pre-registers or arrives, their name and host appear on the lobby welcome screen for the configured duration (typically 30 minutes around their arrival window). The same approach handles VIP welcomes and group arrivals. See lobby visitor welcome screens for the full integration walkthrough.
| Integration category | Named platforms | Use case |
|---|---|---|
| Visitor management | Envoy, Greetly, Proxyclick | Lobby welcome, check-in flow |
| Meeting room booking | Robin, EMS, Office 365, Google Calendar | Room status display |
| Wayfinding | Mappedin, Concept3D | Interactive directory |
| Hotel PMS | Opera, Maestro, Mews, Cloudbeds | Event directory, VIP welcome |
| Notification | Slack, Teams, Everbridge | Brand and emergency messaging |
What is different about hotel lobby signage?
Hotels integrate with Property Management Systems (Opera, Maestro, Mews, Cloudbeds) for guest data and event/conference scheduling. Use cases include readerboards (event directories), VIP welcomes pulled from PMS, concierge content with local information, and amenity promotion driving ancillary revenue. Hardware emphasizes aesthetics: bezel-less video walls, freestanding kiosks. See hotel lobby digital signage for PMS integration details.
How does a travel agency use a lobby screen?
A travel agency lobby screen sells expertise while the client waits: a solved points trip shown as an image slide, a dated guide on award pricing, a destination reel and a deals board. The solved trip comes from a free planner such as AwardMath, screenshotted and uploaded, or published by an AI assistant through the CastHub MCP server with a preview and confirmation step. See travel agency lobby signage for the full walkthrough, what plays offline, and what stays private.
What ADA compliance applies to lobby kiosks?
Interactive kiosks must comply with ADA Section 508 reach range (operable parts between 15 and 48 inches above floor), screen-reader compatibility, audio output for visually impaired users, and tactile or voice-based navigation alternatives. Static informational displays without interactive controls have lighter requirements but still benefit from contrast ratios meeting WCAG 2.1 AA. See how digital signage works for the underlying architecture.